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DENVER & RIO GRANDE RAILWAY
S. K. HOOPER
Shadrick K. Hooper was a dedicated employee of the Denver & Rio Grande Railway, having joined the Company on June 1, 1884. "Major" Hooper, as he was known, served the Denver & Rio Grande as the General Passenger & Ticket Agent; and, in this position he recognized that the railway had no trademark, as did many of the other railroads throughout the country.
long after being employed by the Denver & Rio Grande, Major Hooper made it
one of his goals to devise an readily recognizable trademark (or brand) for the
railway. He set out the requirements for the new D&RG emblem, and then
solicited artistic submissions. Numerous designs soon arrived in Hooper's
office. By autumn 1884 Hooper selected a design that would soon advertise
the D&RGRR throughout the country. At the same time Major Hooper
was choosing a logo design he was also busy preparing advertising
publications. In 1885, the pamphlets , , and T were just the beginning of a
lengthy canon of words and pictures Major Hooper published to construct the
image the D&RG Railway wanted to portray to the traveling public.
Shadrick Hooper continued revising and modifying the D&RG's advertising campaign throughout the decades of his employment. And the number of publications grew to include: Rhymes of the Rockies; Around the Circle, A Thousand Miles through the Rocky Mountains; Sight, Places and Resorts in the Rockies; The Gold Fields of Colorado; along with many others. The D&RG's resulting increase in passenger travel was so noticeable to the Company that Alexander Jackson, General Agent at Pueblo, believed Major Hooper deserved his own visible recognition.
In 1895, Jackson commissioned Tiffany & Company of New York to make a special pin to celebrate Major Hooper's tireless work for the Denver & Rio Grande. The result: a one-of-a-kind object d'arte made of "both red and white gold, the finest black enamel, with platinum to represent the steam from the locomotive, and a small diamond representing the sun rising from behind Currecanti Needle." The pin's dimensions is seven-eighths inch in diameter and three-eighths of an inch in thickness. Jackson had Hooper's initials engraved on the back.
Hooper was so proud of this special presentation he wore it on his vest lapel until his death in March 1923. The pin then became the prized artifact of C. E. Hooper, Major Hooper's son, who was on the D&RG staff as General Superintendent of Transportation. He wore it throughout his tenure with the Denver & Rio Grande.
For more information on this unique Colorado railroad artifact, see Page 13 of THE DENVER & RIO GRANDE WESTERN Magazine, Volume 1, No. 11, September 1925.
This unique Denver & Rio Grande Railway pin is being for sale with the following original gold Colorado railroad pass:
The above exhibited pass is 14kt gold (56% Au + 44% Cu) and only the second one catalogued. It was issued by for special representatives of the DENVER & RIO GRANDE R.R., COLORADO MIDLAND R.R., and UNION PACIFIC R.R. for free travel to the T.P.A. Convention in Denver, Colorado. It is in excellent with the little or now wear. The train emerging from the Toltec area is clear and concise, as is the lettering on the pass.
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"... But never again as during that all too short period when he and I were one person, when the fulfilled future and the wistful past were mingled in a single gorgeous moment -- when life was literally a dream...." F. Scott Fitzgerald, from 'Early Success,' The Crack Up, October 1937
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